We all see that Mobile content is heading to Headlines and mobile world has engaged into mobile/web mix of many new and old forms such as: print, games, education …
On Mobile ground is currently most important IT battle for future dominance over mobile digital space, mobile platform and users. At that moment nobody really cares about the Internet browser fight although HTML5 trends can change all this in future. Nowadays users use phones and pads for work, social communication, games, computing, watching live events, education … and all these devices are handy and easy to use. In last two (2) years world has changed a lot and now these devices are considered as given.
Many entrepreneurs, developers and marketing managers are seeking for gold in Mobile world. The rhythm is being dictated from big and small companies such as Apple, Google, Microsoft, Nokia, HTC, RIM, Facebook, Foursquare, Gowala, HP … How important it is can be simply shown with following diagram – how many lawsuits are undertaking between these companies at the moment. For every new trend or part of technology is a race who will be the first to release new feature, who will ship new device sooner, update operating system with new features and take the lead.
Source: http://flowingdata.com/2010/10/11/mobile-patent-lawsuits/
The mobile battle ain’t finished yet, it has just barely started
In a few years mobile market has changed dramatically and Apple is responsible for user experience and touch screen revolution with releasing iPhone back mid 2007. Apple, although not the only one company working in the touch and gesture field, at that moment was first and still has leading position on the market with new iPhone 4 and very sexy iPad. On his heals is brother Google with Android platform and new players are joining to the party. One of the big companies that missed new Mobile kick start was Microsoft, and now has fresh new Windows Phone 7 platform launched in autumn 2010. The big question is what BlackBerry and Nokia (with QT platform) will do in the near future?
| How is distributed Mobile market share BlackBerry owns 30%, iOS owns 28% and Android owns 19% of the total US Mobile market share where Nokia with Symbian still holds around 40% of the world market share. |
| Android platform has grown rapidly in 2010 Android OS smart phones ranked first among all smart phone OS handsets sold in the U.S. in the second quarter of 2010, at 33%. iOS is ranked third with 22%. |
Users generally don’t care about or knows what kind of OS is running on their phone. They know that this or that phone is cool and as long it is working good and fast and brings good experience on nice handsets with reasonable price they are super happy. Apps are important but definitely not decision maker which phone platform/phone we will choose. In near future probably lot of Apps will be very similar across platforms as it is trend to port successful Apps on different platforms by the same Vendor. Nevertheless Apple App store for iPhone and iPad wil be tough to beat by the competitors, thought.
